Loongs toast 珑醴

Loong’s Toast

Event Timeline (Milestones)

2024

  • 2024.10 – 11 | LookVin Fine Wine National Tasting Tour The official debut of YGCW by Loongs Toast. YGCW stands for “Young Generation Creative Wine.” As an exhibition brand aggregating young winemakers and creative winemaking projects, YGCW participated in LookVin’s multi-city national tasting tour to showcase this new generation’s narrative and interpretation of Chinese terroir to modern wine consumers.
  • 2024.11.12 – 14 | ProWine Shanghai ProWine Shanghai is one of the largest wine exhibitions in Asia. YGCW constructed a micro-curated space within this massive trade fair. By breaking conventional exhibition formats and integrating music, visual elements, and unique booth displays, we transformed traditional commercial negotiations into deep, interactive engagements with wine brand founders.

2025

  • Late Feb 2025 | Wynn Macau · Wynn Signatures Participated in the promotional activities following the “Wynn Signatures Chinese Wine Awards.” This is a new-generation professional competition dedicated to Chinese wines, featuring an authoritative panel of global judges co-chaired by Eddie McDougall, Fongyee Walker MW, and Gus Zhu MW. It aims to establish authoritative international standards for Chinese wines. Partnering with Wynn Signatures, YGCW brought the narrative of young winemaking collectives into the professional fine dining scenes of top-tier luxury hotels.
  • 2025.03.23 | Chengdu Chinese Wine Party The Chengdu China Food and Drinks Fair (CFDF) is the largest and most influential liquor trade event in China. YGCW set out to break the inherent mold of traditional exhibitions by hosting a “Chinese Wine Night” at Hō Wine Bar & Eatery, exploring more diverse and dynamic event possibilities. By integrating professional tastings into lifestyle-oriented wine consumption scenarios, we aim to continuously expand the exhibition’s professional boundaries and social attributes.
  • 2025.04.15 – 17 | ProWine Tokyo (Japan) Loongs Toast Global officially launched its overseas promotion plan, marking our first international project. Japan boasts a consumer base with exceptional aesthetics and mature wine-drinking habits, coupled with a strong curiosity about contemporary Chinese culture. We led representatives of Chinese boutique wineries into Tokyo, utilizing the professional exhibition as a window to let Chinese terroir cross borders and connect with a broader international audience.
  • 2025.04.16 | Beijing · LookVin Fine Wine Touring Salon
  • 2025.06.19 | Ningbo · LookVin Fine Wine Touring Salon
  • 2025.11 – 12 | LookVin Fine Wine Touring Tasting Gala (Multi-City Series) YGCW was deeply involved throughout LookVin’s annual tour series. While consolidating our presence in core tier-one markets, we also turned our attention to dynamic, emerging consumer cities. By venturing into regions with profound culinary heritage, such as Ningbo and Suzhou, YGCW dedicated itself to discovering the synergy between local drinking cultures and young winemaking projects. Through this broader urban outreach, we aimed to cultivate and stimulate the consumption potential for the new generation of Chinese boutique wines.
  • 2025.05.09 – 11 | Wine to Asia (Shenzhen) An international wine exhibition rooted in the Greater Bay Area. Through a highly designed and interactive booth space, YGCW connected with emerging retail outlets in the Southern China market.
  • 2025.06.27 – 28 | ProWine Beijing ProWine Regional Tour. YGCW further consolidated relationships with Northern distributors, deeply cultivating vertical channels characterized by avant-garde aesthetics and independent wine selection logic.
  • 2025.07.23 – 28 | Southeast Asia Tri-City Tour: Malaysia | Thailand | Singapore Loongs Toast launched a roadshow across three Southeast Asian cities. Through systematic brand promotion and on-site extensions, we established a long-term quality endorsement for Chinese boutique wines in the Southeast Asian market.
  • 2025.11.12 – 14 | ProWine Shanghai The premier annual home-court industry trade event. YGCW fully presented its annual product matrix, sharing our practical achievements in creative curation over the past year through a newly upgraded interactive booth.

2026

  • 2026.01.08 | Suzhou · LookVin Fine Wine Touring Salon
  • 2026.03.24 – 25 | Chengdu Loongs Toast Fine Wine Exhibition An independent, boutique brand exhibition curated and hosted by Loongs Toast during a major trade fair. Amidst a high-frequency industry environment, our goal was to provide core partners with a highly professional and private networking space focused purely on the essence of the products.
  • 2026.05.04 | Singapore Chinese Wine Trade Tasting A specialized promotion targeting the professional market in Singapore. YGCW reached out to local avant-garde sommeliers, pushing the collective works of young Chinese winemakers onto top-tier international trendy wine lists.
  • 2026.05.14 – 16 | Wine to Asia (Shenzhen) The strategic high ground for the Asian wine trade. YGCW continues its focused efforts in the Greater Bay Area, showcasing the collective platform’s latest innovations in cross-border curation, exhibition extension, and community building.
  • 2026.07.19 | Malaysia (TBC) A continuation of the Southeast Asian market expansion plan. We intend to further deepen the brand influence of this young winemaking collective project in Southeast Asia through creative exhibitions and tasting events.